MyCoravue	Personalized Recommendations for White Papers, Articles & Reports
Applying One-to-One Marketing to CRM	Successful marketing takes more than technology, so here are suggested articles and white papers based on your interest profile. The topics include one-to-one marketing, content management, and customer relationship management. After you create your interest profile you will see the entire library of white papers and articles. Until then, here is a link to the featured white paper and the featured articles.
White Papers
CRM: Taking One-to-One Marketing to the Next Level (PDF)	This white paper is designed to help you improve the process of managing customer relationships by integrating online marketing activities of Web and e-mail with offline marketing, direct sales, and customer service activities to form a unified approach to managing customer relationships. (In Adobe's PDF format.)
Articles
Peppers & Rogers: Return on Customer Maximizes Value	It's always been difficult to plan effective marketing programs because we can't accurately project how much a program will contribute to the bottom line. So, how can marketers plan for long-term growth when they're measured on short-term results? This is the focus of the new book by Don Peppers and Martha Rogers, Return on Customer. Peppers and Rogers provide the financial building blocks we can use to measure the long-term value of all marketing programs.
Strategic Planning for Personalization	One of the first challenges that many marketers run into when converting a static Web site into a personalized Web site is deciding what to personalize. There is so much personalization possible that it's hard to determine which items are actually worth personalizing. The answer is to look at how customers gather information and make purchase decisions.
Loyalty Works Both Ways	Customer loyalty is one of those elusive qualities that every company strives to achieve. While many companies have repeat customers, very few attain the goal of having customers that rave about their products and services. One aspect of one-to-one marketing is listening to customers and building a relationship based on how each customer wants to be loyal.