Provide Complete Marketing Profile Data to Salespeople

• Track Web page viewing, e-mail opens and clickthroughs, and direct marketing campaigns.
• Learn the profile characteristics provided by prospects in Web profile forms.
• Observe actual interests prior to the sales call.
• Use sales profile data to personalize Web content for each prospect.

Applying CRM principles brings customer data from throughout the company together in a central database that brings employees together as a team to better serve customers. A unified marketing and sales CRM system allows salespeople to learn how each responds to marketing activities, such as direct mail, e-mail, and Web marketing activities.