Both Coravue Sales and Salesforce.com are hosted sales force automation applications that are accessed via the Web.
Both services help salespeople track contacts, accounts, revenue opportunities, and appointments. This means that both services are an important part of a company's customer relationship management system.
But that is where the similarities end.
A review of the features shows that Coravue Sales has two significant advantages over Salesforce.com that are important for small and mid-sized companies:
- Real-time integration with a company's marketing communications activities
- Pricing that is much lower than Salesforce.com
The most important difference between Coravue Sales and Salesforce.com is that Coravue Sales is tightly integrated with all of the Coravue Connect marketing communications tools, while Salesforce.com is a standalone application (like GoldMine and ACT!).
Unlike these stand alone sales force automation functions, salespeople using Coravue Sales can also see the complete marketing profile for each prospect — in real time. This gives salespeople using Coravue Sales a significant advantage over competitors using other sales automation products (such as Salesforce.com) who don't have access to marketing profile data, Web site behavior, clickthrough activity, marketing campaign status, and a host of other valuable information.
This means that while these two systems are competitors in the sales force automation market, they are not true competitors when it comes to a fully integrated, hosted customer relationship management system that includes marketing automation, Web content management, catalog/e-commerce, and other functions found in sales and marketing departments.
Detailed information about
Coravue Sales
is available, as well as a
white paper
describing how companies can use an online sales force automation system.