Opt-In Certification	Frequently Asked Questions
	What is the Coravue Opt-In Certificate? How does the certificate work? How does using Coravue's certification help me as a publisher? What legal protection is available for newsletters using the encrypted Coravue certificate?
What is the Coravue Opt-In Certificate?	The Coravue Opt-In Certificate is an encrypted identification number that is automatically inserted as a header in e-mail newsletters sent to people who have subscribed to a newsletter (i.e., opt-in subscription). The opt-in subscription forms used by Coravue's clients contain special programming that stores the encrypted certificate number in a subscriber's profile. This means that opt-in subscribers who have been imported into the subscriber/profile database need to confirm their opt-in status before newsletters to them will contain their certificate. In other words, subscribers who have opted in via an offline method will receive their newsletters, however the Coravue Opt-In Certificate will not be inserted until they submit a Web form to confirm their opt-in status.
How does the certificate work?	The Coravue Opt-In Certificate containing the subscriber's encrypted certificate number is automatically inserted into the header area of e-mail newsletters they receive. The subscriber can manually create a "whitelist" filter that looks for the certificate and stores those messages into an "inbox" for genuine opt-in e-mail. Since the Coravue Opt-In Certificate filter is processed before any "blacklist" spam filters, all newsletters containing the Coravue certificate are guaranteed to avoid spam filters. The Coravue Opt-In Certificate can also be used by spam filtering software companies to assure their customers that genuine opt-in mail is not accidently marked as spam. This increases the value of filtering software to the end user.
How does using Coravue's certification help me as a publisher?	The spam problem has resulted in many companies, ISPs, and individuals using spam filtering software to handle the flood of unsolicited bulk e-mail. But, it's hard for spam filtering software to accurately distinguish between requested newsletters and spam e-mails that look like legitimate opt-in e-mail messages. This causes many newsletters from marketers and publishers to be discarded without the subscriber knowing they have lost their newsletter issues. This has been one reason for the declining "open rates" (percent of subscribers opening a newsletter issue) and "clickthrough rates" (percent of readers clicking on a link in a newsletter). As the use of Coravue's certificate in "whitelists" increases, the amount opt-in newsletters that are delivered will grow. This means marketers reach more of the people on their list, and advertisers will receive exposure to a higher percentage of the audience.
How much does it cost to use Coravue's opt-in certification?	There is no additional charge to publishers and marketers to use the Coravue Opt-In Certificate because the certification process is built into the Coravue system. This means that newsletter publishers only pay their standard Coravue hosting fee.
What legal protection is available for newsletters using the encrypted Coravue certificate?	Federal copyright law has protected unauthorized copying of intellectual property, such as newsletters, for many years. Recently, the challenges of protecting digital content have resulted in updates to copyright laws that protect encryption methods designed to control access to copyrighted content. This new law provides federal prosecutors with the legal tools needed to protect publishers of copyrighted materials using Coravue’s encrypted opt-in certificate. This means that spammers looking to circumvent Coravue’s encryption technology face federal prosecution — not just civil prosecution by a publisher under traditional copyright laws.