Coravue Mail	Features
Opt-In Subscribing	Custom subscription form integrates with existing Web site's look & feel Subscription process can be simple e-mail address only or multi-form interest profile Include different types of subscription, interest, and inquiry forms throughout existing site Collect interest, demographic, and qualification data based Unsubscribes handled via Web form, one-click link, or e-mail Automatically send welcome message Choose to send confirmation message to ensure subscriber wants a subscription Choose to send a "goodbye" message to unsubscribers Automated profile lookup allows subscribers to see and modify profile Stores date subscribed, unsubscribed, added, modified, and other action dates
User Profiling	Customize database definition as needed Interest profile data can be used to personalize content Unlimited number of profile records
List Management	Web-based list manager allows administrator to update individual subscription and profile data Advanced "bounce" management detects "hard" and "soft" bounces
Content Formatting	HTML and text formats supported Automatic selection of HTML when reader supports it One-click link allows readers to change format Web-based WYSIWYG HTML editor makes it easy to create and format content, spell checking, and preview
Newsletter Production	Target audience by selecting from your library of filter rules Enter a complete newsletter in final format Enter content elements and let system automatically create clickthrough tracking links Select personalization rule for each content element to tailor content based on profile data Collaborate with team on creating articles Workflow roles assures review and approval prior to publishing Schedule delivery date and time Create searchable Web archive of past issues
Rules-Based Targeting	Rules can segment newsletter audience Use subscriber supplied data, clickthrough action data, or offline customer data
One-to-One Personalization	Insert material from the subscriber's profile Rules can select which content elements to include Tailor From, To, Reply-to, and Subject for each mailing Use branded domain name HTML forms populated with profile data for survey or interest profile response
Surveys and Questionnaires	Include profile questions on subscription form Create survey form to add to profile data Include survey forms in HTML e-mails Include one-click survey response links in text e-mails
Response Tracking	Monitor who opened HTML messages, when, and how often Clickthrough tracking stores who clicked, what was clicked, and when clicked Profile updated based on clickthroughs Clickthroughs can trigger follow-up campaign Conduct A/B split-run tests to identify most effective message
Real-Time Reporting	Real-time reports provide instantaneous results Clickthrough number and rate Delivery statistics: delivered, undelivered, bounced, opened Correlate profile data to clickthrough actions E-mailed reporting automatically delivers scheduled reports Flexible report generator creates custom tabulations
Database Integration	Web-based import of existing customer data to add or update records Rule-based user export for offline use in Microsoft Excel or other products Remote database connection allows IT department to synchronize with in-house database