Coravue CMS for Web	Overview
Web Content Management Made Easy	The growing use of the Web by consumers and businesses has created experienced and very sophisticated Web users who look for sites with in-depth content tailored to their needs and interests. This creates a challenge for Web marketers to present an increasing amount of professionally developed content that appeals to the audience. At the same time, sites are tailoring content and adding interactivity to provide more services to their customers, which increases the complexity of content development. The solution is to use Coravue CMS for Web, a hosted content management system that helps manage the workflow of creating, editing, reviewing, and publishing a wide variety of marketing content.
Manage Web Content	As Web sites evolve from static pages to dynamic site generation, Coravue's content management system provides significant improvement in managing the Web site. The benefits of a CMS include being able to enter, approve, and schedule content without being concerned about HTML codes and graphical formats. This is possible because the Coravue content management system can be customized to allow your content creators to enter just their content using familiar Web forms with a visual HTML editor that saves material in a centralized content database. Then, graphical templates use profile data and marketing rules to select content from the database, format it, and display it to each user in real time. It's also important for a CMS to manage the workflow so that content creators enter material that is reviewed by editors and managers before being published on the Web site or in e-mail messages.
You're in Control	Coravue CMS for Web is a dynamic content system that allows content creators and editors to quickly create and manage Web pages and e-mail messages tailored to each individual. The benefits of using the Coravue CMS include: Graphical templates separate design from content creation, which ensures a consistent look and feel Teams of content developers can enter, review, and update content based on each person's access level Content can be used in multiple locations and formats Marketing rules determine in real time which content to display based on each person's profile Search engine friendly CMS produces high-ranking search engines results Training is minimized by using a familiar Web-based interface
Making Content Management Work for You	Your Web marketing will be more effective when you take advantage of the comprehensive features and benefits of Coravue CMS for Web. As a hosted application, no IT resources are required and no investment in hardware or software is needed.