Coravue Lead Management	Features
Lead Capture	Capture leads from all channels: direct mail, advertising, Web Obtain interest profile data from leads Append customer data from offline sources Monitor lead generation results from each source Prioritize leads for follow-up Route leads to the right sales representative or channel partner Track lead conversion by linking to sales force automation database Monitor lead activity with automated status notifications
Direct Marketing Campaigns	Create multi-channel campaigns using direct mail, e-mail, and other marketing communications activities Closed-loop tracking updates lead profile based on responses Point-and-click Rules Manager requires no programming Select an e-mail or postal response based on qualification data Send personalized response based on interest profile data Unified view of each lead across all touch points Track and measure ROI of each campaign Event triggers include selecting Web page visits and e-mail clickthrough responses
Campaign Management	Send a series of e-mail and postal mail messages to leads, prospects, and customers Schedule each message in a campaign based on a time interval since sending the previous message in the campaign Select which people to contact based on boolean rules, Web page viewing, and e-mail newsletter clickthroughs See the Web page viewing, e-mail clickthroughs, and, for e-commerce sites, the purchase history for each person
Hosted Application	Web-based hosted application requires no IT resources Quick implementation Multi-level security access to data ensures tight control over campaigns Integrated into Coravue CRM suite of marketing applications Browser-based hosted application means no seat licensee fees Uses industry-standard SQL database for integration with other systems Reduced implementation time Charges based on usage, not on licensed "seats"