Coravue Lead Management	Overview
The Challenge of One-to-One Marketing	Many companies have embraced the one-to-one marketing goal of increasing the revenue from each customer. The concept sounds simple -- learn each customer's needs and communicate the value of products that meet those needs. While this approach to one-to-one marketing produces significant increases in ROI, there are several challenges to achieving success. Communicating product benefits to all target markets is a complex challenge when a company has multiple products that appeal to multiple markets. In addition, the new communications channels, such as the Web, e-mail, and other electronic media, increase the challenge of integrating them with traditional media. When each marketing channel is treated independently of each other, mixed messages are sent that do not reinforce each other. In addition, marketers cannot have a complete, unified view of each customer and, therefore, cannot achieve the goal of maximizing the revenue from each customer. The solution is to bring all marketing communications into a unified system with a single database to create a complete profile of each lead, prospect, and customer.
Unified Multi-Channel Marketing	Coravue Lead Management helps marketers apply one-to-one marketing techniques across all communications channels by unifying profile data in one easy to use database. You can use real-time, multi-channel campaign management to deliver the right marketing message to the right individuals using the right communications medium. With Coravue Lead Management you can define and implement personalized, event-triggered campaigns using multiple communications channels. Then, track and analyze customer responses so you can evaluate and optimize each campaign. This provides you with a view of what your potential customers respond to, which helps you learn about their needs and purchasing preferences.
Lead Capture and Management	Many times your first contact with potential customers occurs when they respond to your marketing communications activities. It's important to capture these inquiries and respond to each lead quickly, efficiently, and appropriately. The lead management portion of Coravue Lead Management creates a unique profile record for each new person who responds to your advertising, public relations, trade shows, or other marketing activities. The Coravue system can track the source of each lead and capture important qualification information you need to process the lead. You can instantly respond to new inquiries by selecting an e-mail message from your library of personalized messages, or schedule delivery of materials offline. Then, each lead can be included in ongoing campaigns, as well as be assigned to a representative for continuing sales activities.
Direct Marketing Keeps Leads Active	Leads come in all varieties, from people just starting to learn about solutions to people who are close to making a purchase decision. Many of these leads need to be contacted multiple times throughout the sales cycle before they are ready to be turned over to a salesperson for personal attention. Coravue Lead Management makes it easy to maintain contact with campaigns that combine direct mail, e-mail, and other direct marketing activities -- all managed and implemented from Coravue's Web-based marketing system. Each time a lead responds to a communication, their response is stored in the individual's profile so it can be used to trigger the next appropriate communication in the marketing process.
Making Lead Management Work for You	Your marketing communications will be more effective when you take advantage of the comprehensive features and benefits of Coravue Lead Management. As a hosted application, no IT resources are required and no investment in hardware or software is needed. You are in complete control of your marketing database -- creating personalized direct mail, e-mail, and other outbound marketing communications.