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Coravue Sales
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Overview
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Improving Sales Effectiveness
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Managing a sales operation in today's economy has become increasingly
challenging. Budgets are tighter. Product evaluations take longer. And, the
complexity of each sale is greater. It adds up to a need meet each challenge
with new technologies and new techniques.
One challenge results from prospects using the Intent to research more
options, which can increase the length of the sales cycle. Yet, the frequency of
contact needed to maintain top of mind awareness during the evaluation process
has increased. This means that salespeople need to do more, more frequently, and
for a longer period of time, plus communicate more effectively.
It's more important than ever to build relationships quickly and demonstrate
that your organization provides focused, personalized service before and after
the sale.
In many business-to-business sales environments, product evaluation and
purchase decisions can be made by anywhere from a small group of people to a
large, formal evaluation committee. This makes it essential for the pre-sales
team to build a solid relationship with everyone involved in making a purchase
decision.
Every salesperson has experienced the frustration of loosing sales because of
not having complete information about prospects at their fingertips. Or, because
the pre-sales team did not fully understanding a prospect's needs and decision
criteria.
Sales effectiveness today depends upon having the right information available
to the right people at the right time.
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Manage Sales Leads, Prospects, and Opportunities
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The solution to these challenges is to ensure that every salesperson, sales
manager, and support person responsible for contact with a prospect or customer
has complete information about every contact and communication that has taken
place with the company.
The days of allowing salespeople to maintain their own files of notes about
customers are gone. Today, teams of people -- and not just individual
salespeople -- are communicating with your customers. It's important for
everyone to share information about prospects and customers so the team can
communicate effectively and provide the highest value to each customer.
Vital information about prospects and customers needs to be available to
everyone responsible for customer contact. This usually includes the salesperson
and sales managers responsible for the account. It also includes the customer
service and support teams who work in pre-sales and post-sales activities.
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Immediate Answers From a Single Source
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Sales force automation (SFA) software tools have been around for years
providing limited improvement in the sales process. The problem has been that
each salesperson had an isolated database on their computer that was not
available to sales managers or support teams. As IT departments attempted to
synchronize databases controlled by salespeople, they learned just how difficult
the synchronization process really is.
The solution is to store all customer contact data in a single database that
is accessible by every authorized salesperson and sales manager, as well as the
customer service and support teams.
Coravue Sales is a Web-based sales automation system that provides
immediate, distributed access to up-to-date information about prospects,
customers, opportunities, and action items in real time.
The Coravue system allows everyone on the sales, service, and support teams
to have access to the information they need -- in real time -- to build
long-term relationships with customers.
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Integrated with Web and E-Mail Marketing
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Web and e-mail marketing techniques have proven that they can generate
prospect interest, but it's been difficult to coordinate online marketing with
sales functions. The problem has been isolated sales force automation systems
that were not integrated with marketing activities.
Coravue Sales is an integrated part of the whole Coravue Connect
solution, which allows sales and support teams can see detailed data about each
contact's Web activities as well as how they responded to e-mail newsletters.
For companies that want the benefits of one-to-one marketing, the integrated
sales and marketing automation functions of Coravue Connect provide the information
salespeople to help understand prospect needs and motivations. With Coravue's
innovative approach to integrated sales and marketing automation, your
salespeople will have valuable information that is not available from any other
source.
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Powerful Web-Based Sales Automation System
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The Coravue Sales system is an easy to use Web-based system that
is affordable, quick to implement, and delivers a full range of features needed
by today's professional sales and support organizations.
- Provides real-time access to prospect and customer contact information
- Tracks opportunities, appointments, and action items
- Forecasts revenue using various methods
- Sends personalized e-mail messages to individuals, groups, and as ongoing
campaigns
- Tracks customer service and support items
- Responds to leads with personalized e-mail messages
- Assigns leads to appropriate representative
- Synchronized with PC and PDA software for offline use
The Coravue system is easy to lean, easy to use, requires no software or
hardware investment, and can be implemented immediately.
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Making Sales Automation Work for You
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You can make your sales and support teams more effective by taking advantage
of the benefits of Coravue Sales -- without requiring IT resources or
an investment in hardware and software.
Let us show you how quick and easy it is to start using Coravue Sales
to manage your sales and prospect information, as well as integrate
with your Web and e-mail marketing.
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