Coravue CMS	Features
Easy Content Authoring	Web-based WYSIWYG HTML editor makes it easy to create and format content, check spelling, and preview Automatically create HTML from Microsoft Word Object-level architecture allows distributed content creation across a team in multiple locations, then automatically combined into Web pages Use of familiar external authoring tools reduces training Schedule content to automatically start and expire, replacing earlier content Preview content in context using its presentation template Automatic link creation provides assurance that links are active and functioning Dynamic navigation objects respond instantly to changes in site structure Enter related meta content for use on index pages, e-mail newsletters, and other locations within the site Customize database definition to modify or add content objects for complex site design
Designing the Site	Graphical presentation templates control content placement and formatting, providing consistent look and feel throughout site Unlimited number of templates provides design flexibility Object-oriented content allows content to be used in multiple locations and formats Design elements can be tailored on-the-fly using personalization rules to select logos, graphics, and features based on profile data Design updates are accomplished quickly and can be deployed across the entire site instantly
Flexible User Profiling	Interest profile data can be supplied by user answering questions throughout site Unlimited number of profile records Interest profile data can be used to personalize content Profile includes Web and e-mail response behavior Can be integrated with offline customer data Customize database definition to add or modify data collected
Dynamic One-to-One Content Personalization	Rules-based personalization is created through point-and-click Web form Real-time dynamic content can be tailored to each visitor's interests, needs, and behavior Personalization rules use interest profile, Web behavior, e-mail clickthroughs, and prospect/customer status data, as well as data from legacy and offline sources Personalization rules can control links to pages, as well as tailor content within pages Integrated with Coravue SFA sales automation module to allow sales representatives and customer support to provide additional profile data Multiple document types can be personalized, such as HTML, PDF, Microsoft Word
Dynamic Content Objects	Create static or dynamic content in real-time using a variety of content objects Dynamic content can use content rules, interest personalization rules, or other data sources Integrated with Coravue SFA module to use data supplied via sales and customer support operations
Automatic Form & Content Creation	Easy to use "wizards" automatically create subscription/profile form to manage newsletter subscription and interest profile Survey and questionnaire forms can be automatically created Customize search function to meet a site's needs
Ad Server	Deliver ads based on schedule, Web content, and personalization rules Track impressions and clickthroughs Serve HTML and text content in Web pages and e-mail newsletters
E-commerce Catalog	Include unlimited number of SKUs with flexible product options and multiple discount schedules Multiple pricing tables for each SKU matches catalogs to custom contracts Pre-formatted packing slip and invoice preparation makes fulfillment easy Automatic e-mail order confirmation and shipment notification Transmit data to in-house accounting system
Sales Lead Management	Inquiry form captures sales leads for processing Create an unlimited number of e-mail response messages Assign leads to salesperson in Coravue SFA for follow-up
Manage Workflow	Content status reports provide overview of scheduling, approval process, personalization rules, and design template Automatic notification of new content for review by the appropriate producer or manager Versioning module stores a copy of each published page in an archive Customize role-based authority for every aspect of content authoring, production, scheduling, and approval matches unique content management roles in an organization Easily manage each authorized user's roles and access privileges
Tracking and Reporting	Real-time reports provide instant results about each user Activity reports relate page views to user profile, lead/prospect/customer status, and subscription status Tracks users' activity across sessions
Application Development	Open API allows developers to add custom features in SQL, scripting, and programming languages Multi-level database tags development allows rules to automatically modify themselves in real-time Client-side scripts can be automatically customized on-the-fly Remote database connection allows developers to synchronize with in-house databases Remote access to database allows reporting and updating using desktop PC applications
ASP Implementation	Hosted application model allows immediate launch and rapid deployment No server software to install, configure, or maintain, and no drain on corporate network No IT resources are required for implementation Feature enhancements are automatically added without installing server software updates Easy management of user access Distributed access via the Internet allows remote teams to use the CMS without updating firewalls Low monthly charges mean no large capital outlay
CRM Integration	Web CMS is integrated with Coravue Mail content management and Coravue SFA sales automation modules Personalize Web content based on data on e-mail newsletters opened and links clicked