Coravue Mail	Overview
Overcoming the Challenges of B2B Marketing	E-mail messages are one of the most effective forms of communications available to marketers. E-mail is immediate. It's direct. And, it's personal. In this day of voicemail and meetings, it's hard for salespeople to contact prospects - unless the prospect is ready to be contacted. While it may be difficult to reach prospects on the telephone, e-mail reaches prospects in the office and on the road.
Effective E-Mail Marketing	What's needed is not more e-mail - but an effective e-mail marketing technique that takes advantage of the multiple stages that prospects go through before being ready to talk to a salesperson. We have brought to the Internet the proven multi-step direct marketing technique used by business-to-business marketers for years. Coravue Mail makes it easy for corporate marketers to guide prospects through the information gathering and product evaluation process. The result is that you'll provide qualified prospects to your salespeople. The process is to combine a periodic e-mail newsletter with a direct marketing e-mail campaign, close monitoring of Web activity, and sales interaction. Step 1: Publish an informative e-mail newsletter to people who have indicated an interest in your products. Step 2: Once a prospect indicates an interest in receiving additional information, send a high-frequency campaign of targeted e-mail marketing messages to qualified leads with a strong "call to action". Step 3: Provide a simple inquiry form with qualification questions. Step 4: Forward the prospect, along with complete qualification profile data, to the appropriate sales team for follow-up.
One-to-One E-Mail Marketing That Works	Coravue Mail helps you accomplish several e-mail marketing objectives. Target exactly who receives your messages Personalize the content of each message based on profile data Track clickthrough activity Report e-mail and Web activity compared to profile characteristics Integrate with offline marketing and sales activities Coravue Mail provides the full range of features that can help you build relationships with prospects who will be specifying, designing, evaluating, and approving the purchase of a product like yours. Why not begin a relationship with these prospects by providing them with the information they'll need to make an informed and appropriate purchase decision. Personalized e-mail touches people with compelling messages tailored to individual needs and interests. And, Coravue Mail delivers the personalized marketing message like no other medium.
Making E-Mail Work for You	You can take advantage of extensive features of Coravue Mail without being dependent on your IT department. Now is the time to start building a relationship with your Web visitors. Let us show you how Coravue Mail can turn one-time Web visitors into qualified prospects and loyal customers.