The Coravue e-mail personalization application uses profiles to target individuals and tailor the content of e-mail messages. It uses the same rules-based "personalization engine" and database as the company's Web content management system. This "closed loop" of Web and e-mail communications tracks the profile, messages, and responses of every individual.

Coravue Mail is a high-performance, server-based e-mail application that can be used by marketers and publishers to send individually created e-mails to Web visitors, customers, and newsletter subscribers that are based on each individual's profile. Coravue Mail can deliver both ASCII text as well as HTML e-mails that contain "rich media" advertising.

"Personalized e-mail touches people where they work or play with compelling messages tailored to individual needs, interests, and desires," said Cliff Allen, President of Coravue. "Coravue Mail delivers the personalized marketing message via e-mail that no other medium can deliver."

Coravue Mail helps companies reach the right person with the right message in two ways. First, by allowing a company to automatically send e-mail only to people whose profile indicates they are interested in receiving the message. The second way is by applying one-to-one marketing techniques to tailor the content of each e-mail message to match the interests and demographic profile of each person.

By using the profile of individuals collected using Coravue CMS on a Web site, a company can deliver a highly targeted message that reminds customers of products they need, encourages customers to return to the Web site, educates customers about techniques for using products they have purchased from the company.

The profile data collected on the Web site by Coravue CMS can be based on answers to questions, purchase history, as well as viewing activity on the Web site. This means that Coravue Mail can send a wide variety of messages based on several criteria, tailoring each message based on information stored on the server about each person.

Coravue Mail can be administered via Web pages that allow a marketer or content developer to enter content objects and rules into a database, along with scheduling data. This allows follow-up marketing campaigns to be automated based on criteria such as whether the person has reviewed certain Web pages, made a purchase, or replied via e-mail to Coravue Mail with an appropriate command.

Personalization with Coravue Mail is accomplished with logic rules that accesses the recipient's profile and other data to decide which content elements to include in the message. In addition, SQL commands can be used to specify tabulations, calculations, and complex logic rules that are evaluated "on the fly" while each e-mail is being created.

In addition to delivering personalized content, Coravue Mail also creates individualized links to the company's Web site that include each individual's unique encoded ID. When the reader clicks on the URL in the e-mail message, their browser sends the URL -- which includes the user's ID -- to the server, where personalized Web content is displayed. This allows

a user to be tracked from their first visit to the Web site, to individuated e-mail, and then back to the Web site.

This "closed loop" form of Web and e-mail communication gives Web marketers and publishers a unique way to track all of the actions of each individual. This allows Web managers to correlate profile data, Web activity, and e-mail response to purchases, support, and need for additional products.

Personalized Newsletter Publishing

Coravue Mail provides newsletter publishers with a wide range of capabilities that can make an e-mail newsletter more valuable to each subscriber by customizing the content.

For example, the interest profile database can be used to highlight certain information, include a headline or a full story, or change the order of stories, all determined by each subscriber's profile.

The first publisher to use Coravue Mail is SodaMail, a Silicon Valley-based publisher of family and entertainment e-mail newsletters. SodaMail newsletters are opt-in newsletters that are free to the subscriber and contain advertising targeted to subscribers.

"The personalization that Coravue Mail allows us to incorporate into our newsletters will help set us apart from traditional e-mail newsletters by engaging our subscribers in the personalized content," said Lauren Elliott, President of SodaMail. "Targeting advertisements based on demographic data helps us sell more advertising at higher rates than we would have been able to do."

Returned messages (i.e., "bounces") are analyzed by Coravue Mail and their status changes so an administrator can review the reason and adjust the user's subscription profile.

For newsletters that include advertising, Coravue Mail makes it easy to include advertisements based on demographic data, interests, or previous Web viewing.

Coravue Mail is a powerful, yet economical, e-mail personalization product that Web developers can use for many applications, from catalog marketing and e-commerce to publishing and training. In addition, companies can use Coravue Mail to communicate appropriate messages to employees.

By using an industry-standard SQL database, Coravue Mail can access existing customer databases, which allows companies to quickly develop customer loyalty and retention programs that pull customers to an e-commerce Web site where additional products can be promoted.

With the current focus on using e-mail for one-to-one marketing to create lasting and loyal customer relationships, Coravue Mail makes it easy and affordable for Web marketers and publishers to deliver content that meets the needs of customers and generate additional advertising revenue.

Coravue Mail is available as a hosted application and a licensed software product for use on Unix and Linux servers.

About Coravue

The Coravue line of content management and personalization products help marketers create and manage dynamically created Web sites. In addition, the personalization functions of Corvue products makes it easy for marketers to apply one-to-one relationship marketing techniques by tailoring online marketing materials to each individual. More information about Coravue is available at http://www.Coravue.com .

Cliff Allen, President of Coravue, Inc., is the co-author of two books about Internet marketing: "Web Catalog Cookbook," and "Internet World Guide to One-to-One Web Marketing, 2nd Edition," both published by John Wiley & Sons.

SodaMail, LLC is an e-mail newsletter company that provides daily and weekly e-mail newsletters via the Internet. SodaMail provides companies a way to reach a global market with customized content that meets the interests of each individual in their audience. SodaMail's personalized products implement one-to-one marketing through information and ads that are tailored to each individual and delivered more efficiently, resulting in greate r loyalty and response.

Lauren Elliott, President and founder of SodaMail, is the author of the famous "Where In The World Is Carmen Sandiego?" software series.

SodaMail's Web site is http://www.SodaMail.com .

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