Content Management System Released

Unifying Marketing & Sales in Real Time

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Content Management System Helps Marketers
Target Audiences and Tailor Content

LOS ANGELES, CA - February 15, 2001 - Coravue, Inc. today released Coravue CMS, a Web-based content management system that allows marketers and publishers to easily create and manage dynamically created Web content. In addition to improving the efficiency and control of managing Web content, the product is affordably priced so that practically any corporation can quickly achieve a positive return on their investment.

Unlike content management systems that create static pages, Coravue CMS responds instantly to the changing interest profiles and actions taken by Web visitors. This allows marketers to create sites that interact with members of their target market.

Coravue CMS does this by using business and marketing rules to analyze visitor profile data, then select the content most appropriate for each individual.

Key Benefits

The Coravue CMS provides marketers and publishers with several key benefits, such as:

Template Formatting - Graphical templates separate page design from variable content to ensure a consistent look and feel.

Visual Content Editor - In-browser editor with WYSIWYG (What You See Is What You Get) features similar to a word processor.

Rules-Based Personalization - Rules determine in real-time which content to display based on each person's profile.

Role-Based Access - Teams of content developers can enter, review, and update content based on each person's access level.

Reusable Content - Content can be used in multiple locations and formats.

Web Interface - Training is minimized by using a familiar Web-based interface.

Enhances Powerful Web Database Engine

The Coravue CMS incorporates the Coravue Web - Version 3 database engine that has been used by Web developers since its release in 1999. The combination of a content management system with a Web development tool allows companies to customize the Coravue CMS to meet their unique needs.

Pricing and Availability

The Coravue CMS is available in general release for Sun Solaris and Linux servers. The cost of a license is $15,000 per server and includes the Coravue Web database engine and an industry-standard SQL database. It is available for other Unix servers by special request.

About Coravue

The Coravue line of content management and personalization products help marketers create and manage dynamically created Web sites. In addition, the personalization functions of Coravue products makes it easy for marketers to apply one-to-one relationship marketing techniques by tailoring online marketing materials to each individual. More information about Coravue is available at http://www.Coravue.com .

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