FAQ
What types of tracking, such as clickthrough analysis, is available?	The profile tracking that can easily be done on a Web site includes: Logging which page, or part of a page, was seen by each Web visitor.  Updating a user's profile with the date (and time) they last visited the site, length of session, number of pages displayed, etc. For registered users, pages displayed are associated with the user's profile Clickthrough tracking of links to pages on other sites. This means that real-time rules can be created to recommend certain pages based on a user's profile and pages they have seen during the current session, or seen during previous sessions. The user profile tracking that can be done using e-mails includes: Logging which e-mail was sent, along with the date (or date and time) Clickthrough tracking of links clicked on Newsletter format preferences (i.e., text or HTML) Since e-mail tracking uses the same profile database as the Web site, it's easy to use both Web and e-mail activity to target who should see certain messages and tailor those Web and e-mail messages.