Web Personalization Software	Coravue Product Overview
Tailor Web content on the fly to match individual interests Use one-to-one marketing techniques Create long-lasting relationships with individuals Generate loyal customers	Today's business environment demands greater interaction with customers, treating each customer like they are our only customer so they will appreciate our attention and allow us to help meet their needs. A personalized Web site that tailors your marketing message creates a bond between you and your customer based on a long-term one-to-one relationship of understanding and service.
One-to-One Web Marketing that Works	Each day the Web provides millions of people with pages and pages of information, but most Web sites don't communicate with customers because they don't deliver the information people actually want. Why? Most of the time it's because Web sites present the same information that companies use in their brochures - and when was the last time you saw a brochure sell anything! The solution is to move to the next level of online selling and have Web sites act like our best salespeople do. The best salespeople ask questions, listen to the needs and wants of their prospect, and present our marketing message in compelling ways that prospects are receptive to.
Lead Customers to Solutions	A personalized Web site can help lead your customers to more than just products - it can help your customers find complete solutions, which means you provide more value to your customer. A personalized Web site can sell solutions in many ways, such as: Recall their personal profile and tailor the Web site more to each individual's interests Learn the customer's new needs Recommend products based on their needs, profile, and previous purchases Highlight special products, features, or benefits based on each customer profile Handle complex customer service needs with a "knowledge base" Tailor the sales copy based on the prioritized importance of each buying motive This is a "one-to-one" approach that treats each customer as an individual, and Coravue Web personalization tools make this much easier than it was even a couple of years ago.
Apply Personalization to your Application	The consumer uses of Web personalization have received a great deal of media attention recently, but an even larger area for personalization is in business-to-business applications. The complexity of helping professionals select technologically complex products has traditionally required that an experienced salesperson or application engineer be involved in recommending industrial products. Today, a personalized Web site can handle many of those functions, freeing valuable human resources for the more challenging customer situations that are beyond today's automated processes. A few of the uses for Web personalization in today's corporation include: Catalog publishing Catalogs can benefit from personalization by learning prospect needs and requirements, then recommending products for consideration that meet those criteria. Customer Relationship Management (CRM) Customer service is a large expenses for a company, and most companies don't take full advantage of the opportunity to communicate with customers. Training and Employee Communications As the use of the Internet within a company grows, employees all over the world can be informed and trained without taking them away from their location.
We're Here to Help	Introducing Web personalization to a company's operations is a challenge that requires a wide range of resources, and we can help you meet this challenge by providing the resources you need to have a successful personalized Web site: Books - Best-selling books on applying Web personalization to Web catalogs and one-to-one marketing Executive Briefing - Half-day seminars held at your office for only your senior executives Consulting - Seasoned marketing executives analyze your company's markets and products to recommend a strategic plan on how to incorporate one-to-one marketing into your existing operations - and have a positive ROI Web site implementation - Business partners using our personalization software design and implement a personalized Web site that your IT staff can maintain and expand to meet your future needs. As you can see, we're more than a software company. We're here to help you take advantage of today's most powerful marketing technology by applying one-to-one relationship marketing techniques with Web personalization.