FAQ
Can the e-mail module handle a campaign based on customer responses?	The rules-based targeting capabilities of the e-mail module allow a marketer to send e-mail to segments of the company's market based on profile data. A few examples of the types of rules-based targeting that are possible include: Send a series of e-mail messages to registered Web visitors who saw (or didn't see) one or more particular Web pages. Mail to individuals based on whether or not they clicked on a link in an earlier newsletter Send event notices to people near the location of the event Contact people who have not returned to the site recently. Send a gift certificate to loyal customers or visitors. Of course, any combination of criteria like these can be used to send e-mail to a highly targeted portion of your audience.