The main difference between the Coravue solutions and those of other companies is our fundamental belief that members of a company's market should be treated as individuals.
This means that a company's Web site should respond to visitors similar to how a company's best sales or customer service person would respond. In addition, e-mail newsletters and other messages should also be tailored for each individual in order to deliver the most meaning and have the most impact.
To accomplish this, the core technology of the Coravue CMS is our application server that stores profile data about visitors and readers, then uses rules to interpret that data and select content most appropriate for each person.