Coravue Online CRM Unifying Marketing & Sales in Real Time  
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FAQ

How does the CMS work?

Three types of activities performed by three teams of people - are involved in creating a Web site with the Coravue CMS:

  1. Content developers enter material into Web forms where it is stored in a database.
  2. Graphic designers create graphical templates that control how the content is displayed.
  3. Marketers create rules that determine which content is displayed using each person's profile to tailor content.

By separating the three activities, each team can focus on its area of responsibility.  Then, the CMS combines content, templates, and rules to target the right people and tailor content to deliver the right message for each person.

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